Wider Circle Expands Community Care Program Model to Boost Immunization Enrollments in Under-Served California Communities
REDWOOD CITY, California, April 29, 2021 / PRNewswire / – Wider circle, an innovative community health organization working with health plans and providers to connect neighbors for better health, today announced that it is expanding its outreach and community engagement efforts to improve enrollments at vaccination against COVID-19 in some of the following countries: California the most vulnerable communities. The initiative leverages Wider Circle’s unique framework to build and cultivate relationships of trust, meeting with members of health plans at the local level to boost health literacy and engagement, while also working to address social determinants of health, such as food insecurity, in their neighborhoods.
California was one of the states hardest hit by the COVID-19 pandemic along with the LA Times report that to date, one in 11 people in the state has tested positive for the virus. Yet, as vaccinations across the country are administered at increasingly accelerated rates, large inoculation disparities persist among minorities and especially Latinos – with only 17% of doses administered to this population, which represents 55% of all COVID-19 cases in the state. This discrepancy can be attributed, in part, to reluctance to immunize, but a bigger barrier remains. Many counties and providers rely heavily on online technology to schedule their appointments, and many older and poorer residents lack access to emails and texts.
At the heart of Wider Circle’s offering is a unique framework for building and maintaining relationships of trust through face-to-face meetings, telecommunications or virtual group meetings. In the case of the organization’s immunization efforts in particular, their team was able to identify ways to communicate with these people in a way and in a language that was familiar to them. While previous efforts by health plan partners to boost member engagement and immunization enrollment relied heavily on robocalls, Wider Circle approached the effort with high-reach phone outreach from trained peers and specialists, as well as small group calls that not only fostered a personal connection with the individual, but also presented an opportunity to identify barriers to immunization like lack of transportation that this population faced . In the organization’s first few weeks on the job, Wider Circle saw a 650% improvement in immunization rates using its community outreach model versus automatic calls.
“Wider Circle is excited about the opportunity to apply our proven and trusted model of engaging members of at-risk health plans to address gaps in care and ensure that under-represented populations receive reliable information and precise information they need to be vaccinated against COVID. -19 if they choose to do so, “said Moshe pinto, CEO of Wider Circle. “This immunization awareness and engagement initiative is a natural extension of our mission and it is our honor to help fill this health equity gap that remains prevalent in so many California neighborhoods today. .
Wider Circle’s vaccination efforts with health plan partners are already underway
Wider Circle has already been contracted by California payers like Health Plan of San Mateo, a local community health plan that is known for working with community partners on pilot projects and innovative programs to meet the needs of underserved populations it supports. Under the terms of the relationship, Wider Circle will step up the organization’s efforts to educate and engage its community about available immunization options.
“Health plan of San Mateo was delighted with the results of our work with Wider Circle because, in addition to generating a better response in terms of the number of COVID-19 vaccination registrations, we also see the organization bringing an element of trust and reliability to our member outreach efforts, ” Maya altman, CEO of Health Plan of San Mateo. “Specifically, our members make a personal connection with the Wider Circle team and as such they are more engaged and trust the immunization information they receive. As a result of their efforts, we have seen a 650% increase in vaccination registrations when comparing the reach of their live members with the automated processes we often have to rely on to deal with large numbers of members. ”
Most recently, Wider Circle joined forces with the Inland Empire Health Plan (IEHP) to augment the health plan’s existing efforts to engage with members on large-scale immunization options.
“The collaboration with Wider Circle will allow us to leverage their unique peer-to-peer approach as a way to take bold steps forward, supporting the optimal and dynamic care of our members,” said Jarrod mcnaughton, CEO of the IEHP. “At the center of this effort will be increasing COVID-19 vaccination rates for our most vulnerable populations by San Bernardino and River bank counties, which are affected by the digital divide and may not have access to the resources necessary to make informed decisions about their health during the pandemic. ”
About Wider Circle
Wider Circle works with health plans nationwide to deliver unique hyper-local care programs that connect neighbors for better health. Wider Circle’s trusted delivery network has been proven to promote resilience, improve member experience and engagement, and reduce hospitalizations. Today, Wider Circle delivers its innovative programs to more than 320 communities across the country, including specialized COVID-19 support for isolated vulnerable populations through virtual programming and community peer support. For more information, please visit www.widercircle.com.
SOURCE Wider circle