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Barefoot Dreams has a celebrity dream team who endorse their famous buttery soft blankets, loungewear and other home textiles. But for the retailer’s employees, dealing with the company’s e-commerce site often felt like walking barefoot not on a dream, but on a rusty nail.
After all, what’s the point of a tweet from Chrissy Teigen or a Kardashian praising the retailer’s $ 150 if that same tweet crashes the site? And this has happened more than once, says Katie Johns, Marketing Manager.
Barefoot Dreams’ old site, which was custom built in 2012 using the old general purpose PHP scripting language, prevented it from adding merchandising functionality. It would crash with spikes in traffic during a big promotion …
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