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Home›Online Communities›Tokens.com partners with Forever 21 for Metaverse Storefront

Tokens.com partners with Forever 21 for Metaverse Storefront

By George T. Sprague
March 24, 2022
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TORONTO–(BUSINESS WIRE)–Tokens.com Corp. (NEO Exchange Canada: COIN) (Frankfurt Stock Exchange: 76M) (OTCQB US: SMURF) (“Tokens.com” or “the Company”), a publicly traded company that invests in Web3 crypto assets and Metaverse and NFT-related businesses, is pleased to share that its subsidiary, metaverse grouphas signed a lease agreement for its Metaverse-based property with Forever 21. Additionally, Metaverse Group will collaborate with Forever 21 to design and build NFT apparel and an immersive storefront.

Forever 21 will open the doors to its Metaverse storefront in Decentraland’s Fashion District during Metaverse Fashion Week, which runs March 24-27. The dynamic storefront will feature avatars that act as members of the Forever 21 sales team, ambient sounds, and custom light fixtures throughout. The store will launch with ten Forever 21 NFT fashion items, inspired by pieces available in physical Forever 21 stores and on forever21.com.

“Our area in the Fashion District is becoming one of the top shopping destinations in the metaverse. Forever 21 is an authority on the fashion industry and is an important partner in improving the user experience and we help achieve this goal,” commented Andrew Kiguel, CEO of Tokens.com and Executive Chairman of the Metaverse Group. “The momentum we are generating through these types of partnerships is proof that the Metaverse and Web3 are changing the way we use the internet and shop online.”

This partnership was created by Tokens.com and Authentic Brands Group (ABG), a global brand development, marketing and entertainment company and owner of the Forever 21 brand.

Winnie Park, CEO of Forever 21, added, “When Forever 21 first entered the metaverse, we were able to leverage a unique opportunity to connect with a growing audience. Being part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as a way to connect our brand to a new demographic.

The Metaverse Group-owned Fashion Estate, where Forever 21 will open its virtual storefront, represents the equivalent of 450,000 square feet of real estate that can be developed to any brand’s specifications. The fashion district has limited space, and storefronts are rented out to high-end brands and retailers. Brands or virtual landowners interested in partnering with Metaverse Group should contact [email protected]

About Tokens.com

Tokens.com Corp is a publicly traded company that invests in Web3 assets and businesses focused on Metaverse, NFTs, DeFi and gaming-based digital assets. Tokens.com is the majority owner of Metaverse Group, one of the world’s premier virtual real estate companies. Hulk Labs, a wholly owned subsidiary of Tokens.com, focuses on investing in revenue-generating gaming tokens and NFTs. Additionally, Tokens.com owns and stakes crypto assets to earn additional tokens. With its growing digital assets and NFTs, Tokens.com offers public markets investors an easy and secure way to gain exposure on Web3.

To visit Tokens.com to learn more.

Keep up to date with Tokens.com developments and join our online communities at Twitter, LinkedInand Youtube.

About Metaverse Group

The Metaverse Group is an NFT-based, vertically integrated Metaverse real estate company. The group, with global headquarters in Decentraland’s Crypto Valley, also has an eight-figure property portfolio in many of the top virtual worlds. The company intends to continue acquiring, developing and leasing its portfolio of real estate assets. Tokens.com, a publicly traded company, is the majority owner of Metaverse Group.

For more information, please visit https://metaversegroup.com.

About Forever 21

Forever 21 is a fashion industry leader that makes the latest trends accessible to everyone while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high-end designs and fashion basics with compelling values ​​and a dynamic store environment. While driving innovation in e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is present in more than 540 locations worldwide and online. For more information, visit Forever21.com.

To visit: forever21.com.

Follow @forever21 on instagram, Facebook and Twitter.

About Authentic Brand Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, with a portfolio of global media, entertainment and lifestyle brands. Based in New York, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with top manufacturers, wholesalers and retailers. Its brands have a global retail presence in the luxury, specialty, department store, midscale, mass and e-commerce channels and in more than 7,500 independent stores and shop-in-shops in worldwide.

ABG is committed to transforming brands by delivering compelling products, content, commerce and immersive experiences. She creates and activates original marketing strategies to ensure the success of her brands across all emerging touchpoints, platforms and media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia® , Sports Illustrated ®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York ®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger ®, Frye ®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.

For more information, visit authenticbrands.com.

Follow ABG on Twitter, LinkedIn and instagram.

This press release includes certain forward-looking statements as well as management’s objectives, strategies, beliefs and intentions. Forward-looking statements are frequently identified by words such as “may”, “will”, “plan”, “expect”, “anticipate”, “estimate”, “intend” and similar words referring to to future events and results. Forward-looking statements are based on management’s current beliefs and expectations. All forward-looking information is inherently uncertain and subject to a variety of assumptions, risks and uncertainties, including the speculative nature of cryptocurrencies, as more fully described in our securities documents available at www.sedar.com. Actual events or results may differ materially from those projected in the forward-looking statements and we caution you not to place undue reliance thereon. We undertake no obligation to revise or update these forward-looking statements, except as required by applicable law.

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