Small Business Owner’s Guide to Web Development
Gone are the days when you could run a successful business just through word of mouth and offline sales. Modern business cannot be successful without a well designed and professional looking website.
This is because a website allows businesses to attract leads, show up in Google and other search engine results, proudly display their work and skills, and give customers an easy way to share. company services with others.
The 3 pillars of web development
HTML is the key to the basic structure and content of the website. The language is used to embed text, graphics, and other stationary objects into the website. On the other hand, CSS controls the appearance of a page. Developers can use CSS to change the font, colors, and placement of elements on the web page.
Front-end development is a term used to describe all aspects of a website that the end user interacts with. Developers who specialize in the front-end will focus on creating content, creating great user design, embedding images and interactive elements into the webpage, and building a website. that end users love and can easily navigate.
Companies interested in front-end website development should select one of the following popular programming languages ââbefore hiring web developers or working with an outsourcing partner.
Python is another high level programming language that has become popular among web developers. Large companies like Facebook, Instagram, and Spotify have used the language to build their web apps.
One of the reasons Python is so well suited for front-end development is its collection of frameworks. The full-stack Django option is a great choice for complex web applications, while the minimalist Pyramid framework is frequently used for fast and basic web development.
Python has other applications beyond web development that make it an attractive option for small businesses. One of its greatest strengths is in data science. Python is the reference language for business analysis and experienced developers can integrate data mining and analysis functionality into the website using this language.
Back-end development is used to refer to parts of the website that users do not see, such as server communication, database management, and cybersecurity protections. While this role is largely invisible, it is essential for successful website development.
Small business owners interested in building their first website should make sure they are familiar with the 3 most popular back-end languages. This will help them understand the overall process and communicate effectively with their employees or contractors.
PHP is one of the oldest programming languages ââin use today, having first been released to the public in 1995. Despite its age, PHP is still one of the most important languages ââfor website development. back-end.
Programmers can use the scripting language to embed PHP code into HTML code or run it at the command line.
A major drawback associated with PHP is the fact that it is only useful as a back-end language. This means that staff PHP developers will not be able to contribute to other projects unless they are fluent in another language.
Java is the second most popular Global programming language and the most popular language for server-side development.
Back-end engineers love Java because it can be used for more than web development – it’s also well suited for developing desktop software and Android apps.
Additionally, Java is platform independent. This means that code written in Java will work regardless of what device or operating system you are accessing the website from. Java is also easy to learn and uses basic syntax close to natural human speech.
Unfortunately, Java is not suitable for front-end development. This is largely because of its use of applets, which have several security holes that make a website vulnerable to hackers.
Additionally, developers like the fact that Node.js requires much less code than competing languages ââlike Java and PHP. Research has revealed that programmers using Node should write 33% less code than their counterparts using Java.
However, the main drawback associated with Node is its limited number of libraries and integrated development environments (IDEs) compared to the competition. These IDEs and libraries are useful time-saving tools, and the Node community will need to develop several more over the next several years to match Java’s back-end capabilities.
Quality assurance tests
Every software and web development project should culminate in an in-depth QA testing stage, which will look for broken links and paths, security vulnerabilities, performance issues, and poor design choices by users.
Small business owners should use a combination of the following strategies to ensure that their website performs well, does not have cybersecurity issues, and operates intuitively for users.
Automated QA testing has recently overtaken manual testing as the most popular form of software and website testing. This involves hiring or contracting a software developer engineer in test, an ultra-specialized programmer capable of writing programs that will automatically check for coding errors and bugs.
These experts are invaluable allies in web development. They save valuable time and money as companies no longer have to hire huge teams of manual testers. In addition, their programs are capable of finding errors that manual testers cannot locate.
Finally, automated testers are extremely useful for multilingual development.nt projects, where different programming languages ââare used on the front-end and the back-end. They can write code to test for quality control in multiple languages, which simplifies the whole process.
Although manual testing has recently fallen out of favor, it remains a key part of the QA testing process. Companies should use novice manual testers, such as end users, non-technical employees, and other laymen, to test the website from the customer’s point of view.
Manual testing helps companies identify broken links and other frustrating issues that automated testing often overlooks.
This step of the process should not be overlooked. This ensures that the website performs as expected and is easy to navigate, a crucial advantage in today’s ultra-competitive market.
The last, but not the least, step in quality assurance testing is to perform security testing. This involves bringing in data privacy experts for short periods of time. This can be accomplished by working with local consultants or a company specializing in outsourcing quality assurance.
In particular, these testers should look for impersonation, SQL injection, and website fishing weaknesses, as these are the most common forms of cybersecurity attacks.
Finally, it is important to create a data privacy plan for the future, so that the developers in charge of maintaining the website have a plan to respond to new threats.
Although some people may deem them unnecessary, websites are as essential as they ever were. The modern business must have a well-developed website that attracts customers in order to be successful in today’s hyper-competitive market.
Small business owners who want to build their first website have the option of building an in-house development team or working with an outsourcing company to handle most aspects of the process on their own. Whichever option you choose, business owners will want to make sure they have a thorough understanding of the web development process in order to increase their chances of success.
This includes learning the difference between front-end development and understanding the basics of the most popular front-end and back-end languages. This will help them communicate with their team and determine which language is best for each part of the website building process.