On basketball coverage and Australia’s matured relationship with the media
Australian sports fans are smarter than the media apparatus gives them credit for. Strange way to start a basketball article, isn’t it?
The Pick and Roll is a niche platform that dedicates 100% of its resources to basketball coverage. You already read our works, which means that you are intellectually more demanding than most of your sports content. You appreciate the power of independent journalism, in an Australian market that has one of the most concentrated media ownership regimes in the developed world. This, of course, translates to less diversity, fewer voices, and less coverage of vital, generation-defining moments. If coverage of truly important events like a federal election is poor, what chance do sports fans have of getting quality content and information to go along with their fanaticism?
Why is this relevant for a basketball website? In many ways it is not. There will be a large percentage of people reading this who don’t care about the inner workings of a media landscape. Not quite #StickToSports, but a related cousin is the feeling that “I want to hear from me, and that’s it.” And I understand. The last three years have launched a continuous parade of meta-discussions in the public sphere. Escape into the bliss of a Josh Giddey pick and roll is surely more aesthetic than plunging into the narcissisms of an already futile industry.
Back to basketball. My running theory is that basketball is the vehicle that has served as a platform for some of Australia’s leading journalists. Is it self-expanding? Sure. It certainly is, as my bias (more on that later) is firmly focused on supporting people who write and read websites like this. But stay with me on this. There has never been a recognized path for journalists and content creators with a basketball bent.