How to buy local without leaving home
Market Wagon works in partnership with farmers and vendors across the country, helping them provide food to people in local communities.
HARRISBURG, Pa. — An online farmers’ market is giving local small business owners another way to serve their communities.
Founder and CEO of online marketplace space Market Wagon, Nick Carter, said the service allows shoppers to shop locally without waking up early on weekends.
“Doing the farmers market online rather than in person opens up access to a larger customer base,” Carter said. “There are a lot of people who love local food, but only some of them will be able to spend their Saturday morning walking around a farmers market in person.”
The company partners with farmers and vendors across the country to help them provide food to people in their local communities.
Entrepreneurs in South-Central Pennsylvania use this service to grow their business.
Theresa Mullan, the owner of Kenzaleah’s Cake Cafe, served in the Army Reserves and was a traveling nurse for most of her life before deciding to open a bakery in Harrisburg.
Thanks to Market Wagon, her cookies are delivered to homes in the 10-county area.
“You just put your product where it belongs in their bins and they take it from there and they deliver it,” Mullan said. “So basically I can do what I love to do, which is cooking.”
Mullan said that one day she would like to open a brick-and-mortar cafe where she could serve veterans and the homeless.